After reading this post today, you will know “How to Get Organic Traffic from Google Search”. Consider this post as your ultimate guide or cheat sheet that will help you build amazing “Content that Ranks on Google” and “Massive Traffic to Your Website”.
Before diving deep down right into the topic, I would like to clear a few things.
1-Getting Organic Traffic from Google search is NOT a Myth
2-You do not need to be an SEO Expert or Guru to Rank your content on the First Page of Google Search Results
3-But DO NOT think, that it is a piece of cake, or after reading, you can change a few settings on your website, and voila.
4-To get the best results, and maximum impact, read this post and compare it to writing style, and how you are writing the content.
5-Make points, if something or any term used in the article is not clear, google it. You may ask in the comments section if something is not clear.
Remember! Your goal should not be only to read this article, but also to understand the logic and theory behind it.
Why do You Want Traffic from Google Search?
It is no secret that Google Search Engine is one of the largest search engines in the market. It is estimated that Google processes around 5.6 Billion searches in a day. According to research, from January 2010 till January 2022, Google Search Engine has dominated the Search Engine Market and held from 85% to 91.22% market share, as compared to other search engines like Bing, Yahoo, Baidu, and Yandex. So there is no doubt that anyone entering the world of the Internet, regardless of small or a big corporation, a news agency, an e-commerce business, or just a simple blogger, wants to get Ranked on the 1st page of Google Search Results.
Think of Your Target Audience
Your target audience is the most crucial aspect of getting Organic Traffic to your Website. It makes it easier to write powerful content when you know your audience, i.e. For whom you are writing? i.e., country, gender; interest and age, etc.
For example, if your target audience is toddlers and mothers, you will not write complex phrases or terms. It would make more sense to write simple phrases, use colorful images, etc.
Similarly, if you are writing for a mature audience, you should write according to their interest, and level.
What I want you to understand, is that you should know your audience confidently, what they like, gender, age, and other demographics. It will help to create the right and targeted content.
If you are a newbie in content writing or blogging, then you must understand the term “Keyword” and everything associated with it. Short Tail Keyword(STK), Long Tail Keyword(LTK), Related Keywords, etc.
There is no point in creating tons of content without doing proper Keyword Research. You should always search before writing the content.
In simple terms, Keyword/s is/are the term/s that people search over the internet. A Short Tail Keyword is between 1 to 2 words, and any search term which is more than 3 keywords is considered as Long Tail Keyword.
Related Keywords are the search terms that Google suggests that people are also searching for.
The Wrong Way
Most people just think of a topic, perhaps search for its difficulty level, and then start writing. But later after publishing the post, they get disappointed when they see that their post has landed on 50th to 100th position in Google search results.
How to Do Proper Keyword Research? The Right Way
Whenever you are presented with a topic, do not start writing bluntly. A professional and right approach demands that you should do proper Keyword Research.
A Keyword Research means that you use a tool to find the following about the Keyword:
- How many people are searching for that keyword in a given location?
- What is the level of Competition on that Keywords?
- How many EXPECTED Backlinks are required for the post to get ranked on the First Page of Google Search Results?
There are several Free & Paid Tools available that make it easier for you to do Keyword Research. In the Free version, you will get limited results but just enough to get the job done.
For Example, Ahref Free Keyword Difficulty, Ubersuggest Keyword Explorer, tool, etc. I will not explain here how you should use these tools, because there are many videos on YouTube showing you how to use them in different languages.
Your 1st goal should be, finding a keyword that has low difficulty and some search volume. The ideal keyword for a new website is to find keywords that have 0KD and over 100 searches.
In many cases, you will find that your Primary Keyword has a higher Keyword Difficultly. The easiest way would be to find a keyword that is closer to your keyword with low keyword difficulty. For this, you can use another Free Tool from Ahref, called Keyword Generator. Sometimes you do not know Primary Keyword, or your client has given you a generic topic and asked to find the Best Keyword. All you need is to write the main topic and select the country. This tool will give you all the keywords related to that topic according to their Search Volume, Keyword Difficulty.
SERP Analysis- Go Deeper
Many content writers or bloggers start writing simply after checking the Keyword Difficulty. In some cases, they do succeed in getting ranked on the first or second page. Or perhaps, they are simply hired content writers who just write for their clients and have no interest whatsoever if their article gets ranked or not.
If you fall into the above category, then it is ok, you did your job. But if you want to rank your article, then you should also learn about SERP Analysis.
SERP is the short form of the “Search Engine Result Page”. If your primary goal is to get massive traffic from Google Search, then you must know how to do SERP Analysis.
SERP Analysis, for a given Keyword, means, that you do technical analysis of the articles and sites that are ranking on the first page of Google Search Result. You can use Ahref SERP Free Tool to do SERP Analysis.
In SERP, for the keyword of the targeted country, you look for the following:
- AR (Ahrefs Rating)
- DR (Domain Rating)
AR shows the strength of the website, with #1 as the strongest and goes up to Millions. In other words, sites with lower AR are very difficult to compete with. The AR rating depends upon the backlink profile.
DR stands for Domain Rating. It starts from 0 to 100. Higher DR means the website has higher authority and will be difficult to compete. DR depends on how many Backlinks you have from other authority domains.
Backlinks show the number of backlinks from other websites for that particular page. Other metrics, Traffic, and Keywords are not too important.
How to do Correct SERP Analysis
This is the most crucial part of doing the Keyword Research. Just by looking at the KD will not guarantee to be ranked on the first page of Google Search Results, even if KD is 0 for a given Keyword.
I would recommend you to do a simple test yourself. Find a Keyword with low difficulty and check it in SERP Tools. In many cases, you will find, the sites which have stronger AR, higher DR, and maximum no of Backlinks will be ranked on the 1st three positions of the Google Search Result.
So your ultimate goal would be to find a keyword that has all the following characteristics:
- Low KD
- Lower AR (Higher AR means lower Strengths)
- Lower DR
- Less number of Backlinks
I hope many of you would now understand why their post was landing on the 5th to 10th page and what were they missing in their efforts to get on the first page.
Bonus Tip| Going Further Deeper
Let’s suppose, you have found the Perfect Keyword but want to make sure that, you have landed on the first page. If your answer is yes, then learn 2 search strings “inurl:” and “allintitle:”.
The above 2 search strings help you to find the number of competitors for a given Keyword on Google. As part of the On-Page SEO, you should always include Primary Keyword in the URL, and the title of the article.
What does inurl: & allintitle: do?
When you search a keyword, Google will show you millions or billions of search results. This is because Google will include everything in the results, including results that are direct or indirect to the topic. But using inurl: and allintitle: will help you get more authentic results and the correct level of competition.
Once you know the correct number of the competitor, you can do small changes to your URL and title to have higher chances to land on the first page.
For Example, let’s say my target Keyword is “Organic Traffic” and I search it on Google.
You will see that Google has 1,160,000,000 Organic Traffic results. Remember, it will include everything related to this topic.
Now let’s use inurl: to search the same keyword.
Google Search Result using search string inurl[/caption]
Now just by using inurl: we see Google has 879,000 search results. In fact, inurl: strings mean, we are forcing Google to show only those results which have our keyword “Organic Traffic” in their URL.
Check the result when we use allintitle: This search string forces Google to show results with Organic Traffic in its main title.
Google Search Result using search string allintitle [/caption]
The results show there are only 38,900 results.
I hope you got the idea and importance of these 2 search strings. You can now do small changes to your keyword by adding a word two at the beginning or, at the end of your keyword will help you find the perfect title.
I am sure now, that you have understood, that organic traffic is not a myth nor it is rocket science. You do not need to be an SEO Guru or a Geek to get your article on the first page of Google Search Results. You just need to evaluate the authority of your website and do a comprehensive Keyword & SERP Analysis.
If your website or client’s website is relatively new, then you should target the keywords that have lower difficulty, and SERP Analysis shows the high probability for a new website to get ranked. In SERP you should see if there are Domains that have AR Rank in Millions, Lower DR, and fewer Backlinks.
Once you have found, such a keyword, in addition to using “inurl:” and “allintitle:” search strings to find a title that will work as icing on the cake and help you to land on the first page of Google Search Result.